A newsletter without pictures is like a door without a handle. Have you ever wondered if you can use Photocase photos in email campaigns? If yes, then it’s your luck day because that’s the topic of today’s new feature “Handbook for photo buyers.”
Let’s say you’re dog owner and your Golden Retriever is your best friend and always at your side. On long walks together, you often think about your dog, your life, your dog’s life. Let’s say you have a blog about dogs and you already have a loyal readership built up. Wouldn’t it be nice to keep your audience up to date with a snazzy newsletter?
Newsletters need text, but they also need photos. Good photos can make an unexciting newsletter exceptional. Recipients tend to click on photos or graphics more often than on text links. And the old “a picture is worth a thousand words” is doubly-true when it comes to newsletters.
Our dog photos (but not just our dog photos) are perfect as teasers, and direct your readers straight to the latest article on your blog.
You can also use them to illustrate your articles. We call that “editorial usage” (which means the photo is used to support the text).
What do I have to keep in mind?
Well, you need to include a photo credit. The credit tells people where the photo is from and who the photographer was who created it. When you buy a photo, we give you the proper credit, all you need to do is copy and paste it. If you can’t include a credit because it won’t fit, won’t look good, or some other reason, you can buy an omit copyright license.
If you plan to use the photo in a newsletter about the Kama Sutra, the health advantages of smoking or to promote your religious cult that believes that the Moon is made of chunky peanut butter, please read our FAQ entry called “Are there restrictions or prohibitions against using photos in certain contexts?”
The sweet little dog in the logo of the newsletter is from sivaprakashravi / vecteezy.com